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Embrace

Embrace

Stars Underlines Best Shop Awards 2015 – the Winners

Launched in 2007, Stars is the Lingerie Industry’s only independent recognition of excellence in intimate apparel, swimwear and legwear retailing. It’s effectively the “Oscars” of the lingerie business.

One of this year’s winners was Embrace Boutique, based in Reindeer Court, Worcester.On Thursday 12th November 2015, owners Lisa Farrington-Martin and her sister Paula Farrington attended the Awards Ceremony at the Globe Theatre in London where they were presented with the Special Care Recognition Award.

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This is aimed at shops specialising or having a large capacity and product offer in the fitting of prostheses, post-surgical underwear, nightwear and swimwear. Excellent technical knowledge and professionally trained staff are an essential for finalists in this award.

Embrace was launched in October 2013 and the business has two parts.The first caters for women affected by breast cancer. Lisa and Paula are specialists in mastectomy bra and prosthesis fitting and they have been awarded the Anita Centre of Excellence Certificate.

They are also trained wig fitters and supply wigs for both NHS and private patients, with a large selection of wigs in the boutique to choose from.In addition, they stock specially selected skin and body care including a range specifically designed for patients going through chemotherapy treatment or for those with especially sensitive skin.

The second side of the business caters for women buying mainstream lingerie, but especially for those who have difficulties buying from high street stores.Embrace’s cup sizes range from AAA to KK and their back sizes from 28 to 50.Cup sized swimwear and a range of luxury nightwear, maternity, bridal and sports bras are also in stock.

The unique selling point of Embrace is its personal service.The sisters are committed to resolving their customers’ body confidence issues and each and every one is offered a friendly, unhurried fitting in spacious fitting rooms.There is plenty of choice and Paula and Lisa are honest in their appraisals: no one will ever leave with something that is not suitable or doesn’t fit

Paula and Lisa are absolutely delighted to have received this award. Lisa said “We aim to give a unique experience to every single customer whether that be a mainstream bra, mastectomy bra or wig fitting. We are so pleased to have been selected to receive such a prestigious industry award and we look forward to helping many more women feel beautiful and more confident”

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